The following column originally appeared on Copyediting.com in two parts. As I have no space limitations, here it is in its entirety for your convenience.
The first part is here: http://www.copyediting.com/dont-be-intimidated-twitters-learning-curve#sthash.3kcwQN11.dpuf
And here is the second part: http://www.copyediting.com/twitters-place-engage-wordies#sthash.IXRo0pir.dpuf
Twitter is technically simple, but conceptually difficult. When I started, I tweeted useful tips and followed people who I thought might be interested. Eventually, I started following people I thought were interesting. It took me a long time to understand that people talking to me weren’t necessarily talking to everybody and that when I said something, people weren’t necessarily listening. I think I’ve experienced all the Twitter epiphanies, but it took me a long time.